Dyson - TMG Communications

Dyson is an innovation company based in UK. TMG was engaged in the daily maintenance of the brand’s official account in Chinese social platform Zhihu to help strengthen the recognition of the engineer culture at Dyson.

Responsibilities：Zhihu Operations

Editorial and contents: draft and edit contents for the Dyson official Zhihu account
Account maintenance: operations and maintenance of Dyson official Zhihu account; set-up and operations of related accounts.
Community interaction: interaction with Zhihu users in Q&A and private message formats.

Project Highlight

The account activity and followership has increased tremendously after TMG took over the operations and begin posting interactive contents.