ReedPOP - TMG Communications

ReedPOP is a brand of pop culture events around the world. TMG assisted with the launch of its Chinese events Shanghai and Beijing Comic Con, the first American style Comic Con in China. TMG designed the brand positioning and executed media plan for the whole event, from pre-show warm-up to show stage interview management etc.

TMG Responsibilities

Brand positioning in China
Media relationship maintenance: top culture / comic / TV / movie media
Editorials: press releases / social posts
Digital activation: online campaigns / ticket give-aways interaction with KOLs
Offline events: press Conferences
Social presence: Weibo & WeChat Management / Crisis Management

Project Highlights

ReedPOP was the first Comic Con in China. With the success of over 20 shows around the world, China is a tough market as there hasn’t been a big comic community in China. TMG not only successfully introduced the concept of comic con, and effectively leveraged comic con guest and exhibitor resources to expand the show’s influence amongst relevant communities and potential visitors.