Wyeth illumcare and TMALL Super Category Day

On April 10, 2018, ultra-high-end milk powder product Wyeth illumcare and Tmall Super Category Day presented the ‘Salute to Breastmilk’ lighting ceremony in Shanghai. illumcare lighted one of the most significant landmarks in Shanghai- the Citigroup Building and organized a classical concert to pay tribute to the mothers nursing far into the night. Beautiful music and children’s chorus fluttered in the night sky over the Bund. Meanwhile, the event was also on live broadcast through the internet. Online viewers from all over the world shared this touching moment together. The concert and lighting ceremony marked the official opening of Wyeth illumcare x Tmall Super Category Day. Mainstream media were invited to the concert, with 55 authoritative reports collected in 5 days. It is reported that nearly 20 million viewers watched the live-broadcast of the lighting ceremony, which generated a heated discussion on various social platforms.

Responsibilities：Event organisation, media planning & invitation

Venue selection and logistics organisation
Event design and production
Personalised gifts
Media planning and KOL liaison