Yihe Mansions - TMG Communications

Nestled beneath the Marble Tree Alleys in Nanjing, “The Yihe Mansions Nanjing” reflects the rich history of the Republic of China in the early twenties century. Experience the all surrounding historic atmosphere and design, by staying in the luxurious estates of former business and military leaders of that time. The property has been working with TMG for branding promotion since 2016.

TMG Responsibilities

Brand positioning in China
Media relationship maintenance: top lifestyle / travel / fashion media
Editorials: press releases / social posts
Digital activation: online campaigns / interaction with bloggers and KOLs
Offline events: press conferences / fam trips / Michelin dinners
Social presence: Weibo & WeChat management