The buzz is out there – after the launch event, Wyeth Nutrition’s upcoming novel ILLUMA Human Affinity™ Organic Formula has been sweeping top stories on websites, TV, social media, news apps etc. The success in press is achieved by a close collaboration between TMG and Wyeth Nutrition who ran through the various stages from event concept development to execution items such as scriptwriting for all guests. In order to properly introduce the concept of Organic Formula to participants including both distributors and journalists at the event, we invited experts in organic farming and baby nutrition to elaborate on the benefits of Organic Formula and how to provide the best nutrients to new born babies. As brand ambassador for Organic Formula, Hannah Quinlivan showed up at the event representing new moms, and shared her experience as mother of two and how she chose Formula for her kids. Her appearance created an immediate momentum after the launch.On behalf of Wyeth Nutrition, TMG invited 40 media to the event while leveraging influencers from all around China to share the story with their fans. On the green summer lawn of Shanghai Ruijin Intercontinental Hotel, everyone had a great time.
The Relais & Châteaux 14-Hand Feast is held today in Hangzhou, brought together by 7 top chefs from Asian members of the association. This rare collaboration not only represents Relais & Châteaux’s leading position in promoting culinary art, but also a further practice of the association’s promises in better environment, health and well-being. As the world’s most renowned non-profit association of boutique hotels and gourmet restaurants, each year Relais & Châteaux holds numerous culinary events in different parts of the world, and invite local chefs to create dishes that best represent the species, cooking methods and food culture in the area, promoting the idea of protecting local species and environmental diversity. Today, inspired by the Exquisite Fish project, 7 chefs from 6 Relais & Châteaux Asian members are gathered in Hangzhou to respond to the call for responsible cuisine by putting together a feast based on fish products from Qiantang River. This top-level feast pleasantly surprised the guests with creative and unexpected use of material and cooking methods. Relais & Châteaux CEO Mr. Jean-François Ferret attended the feast and could not help his excitement before the event: “This is my second trip to Asia this year. The rich history of culinary art here … More
Shanghai Comic Con – the annual celebration of pop culture at China’s most vibrant city. First conceived in 2015, Shanghai Comic Con is steadily building up a community, creating momentums for those who share the passion for comics, toys and in general, cool stuff. It is an open platform, for the creators of pop culture, as well as the fans whose world shaped and enriched by it. At Shanghai Comic Con 2016, apart from promoting the show in general, we also helped HBO set up a show booth where the actual throne from HBO’s hit series Game of Thrones became a hot prop where fans queued up to get a feeling of being the King /Queen of the seven kingdoms. Apart from Game of Thrones, other HBO titles including Westworld, the refreshing new show picking up the hot topic on AI was also apart of HBO’s presentation to China. Celebrity guests at SHCC included Amy Acker from Persons of Interest, and Billy Boyd who played Pippin in the Lord of the Ring and the Hobbits trilogies. This year, ReedPOP, organiser of Shanghai Comic Con is bringing the event to a bigger and brighter venue, welcoming more fans to join the … More
After one month of closed renewal, Velaa Private Island is open for 2017 summer season. A top resort at Maldives, Velaa is a luxury destination where the attention to details comes back as seemingly effortless art. “I strongly believe that we offer best food in Maldives, made of top quality ingrediences.” A big foodie himself, the General Manager of VPI, Michal Smejc expressed his confidence in an interview with Golf Travel magazine.