CCBF - TMG Communications

CCBF is a children’s book fair held by Reed Exhibitions in conjunction with Shanghai Press, Publication and Copyright Administration. The event is the biggest children’s book fair in China and has been expanding in recent years. For CCBF, TMG initiated the communication between the fair and mass media in 2015, and continued to expand the influence in 2016. For the 2017 fair, TMG will also take into responsibility the international communication with foreign press.

TMG Responsibilities

Brand positioning in China
Media relationship maintenance: top culture / lifestyle media
Editorials: press releases / social posts
Digital activation: online ticket give-aways / interaction with KOLs
Offline events: press conferences / Crisis management

Project Highlights

For 2015 and 2016, TMG coordinated with the press office of Shanghai Press, Publication and Copyright Administration to hold press conferences on CCBF. Since the positive coverage on CCBF in 2015, the children’s books category got more and more popular, making 2016 event a huge success.