HBO - TMG Communications

HBO launched its channel in China under the name 鼎级剧场. To break through the market, TMG designed
and executed a series of events across media relations, community building, KOL interaction etc.

TMG Responsibilities

Brand Positioning in China
Media relationship maintenance: top culture / TV / movie media
Editorials: press releases / social calendar
Digital activation: online campaigns / interaction with bloggers / KOLs / fans of HBO shows
Offline events: press conferences / screenings / Shanghai Comic Con / Beijing Comic Con coordination
Social presence: Weibo & WeChat Management

Project Highlights

With only one year, 鼎级剧场 has become well-acknowledged amongst fans and followers of HBO shows. We had 574 media clippings with total PR value of USD $19 billion. The official weibo gathered 14,528 followers after one year of management.