MEI.COM - TMG Communications

MEI.COM is a leading luxury flash sale website in China, with Alibaba’s capital injection of over USD 100 million by 2015. With the expected major expansion of the business, senior management hoped to improved the old logo that has been used for a while to create a visual identity that suits mei.com‘s DNA as the top leading luxury e-commerce brand, which defines smart, independent, chic and beautiful women in China. TMG won the pitch of the project. After rounds of communications, the new logo was launched after a three-month work, together with an update of all items with logo, including website, APP, social accounts, stationaries, packages, etc.

Visual Branding

Visual Identity Design: Redesign of the brand’s visual elements and VI guidelines including logo, fonts, brand book, stationary etc.
VI optimisation on digital platforms: As mei.com has multiple platforms from website to APP, Tmall store etc., designs should be adaptive too different contexts.