Wyeth Nutrition 520 Salute to Breastmilk Ceremony

May 20th, 2018, Wyeth Nutrition organised a ‘520 Salute to Breast Milk Ceremony’ as a highlight and review of ‘Salute to Breast Milk’ (‘SBM’) project, aiming to further the effort in raising public awareness of the importance of breast milk nutrition and friendly social environment to families, especially mums with new-born baby(ies) is crucial to breastfeeding.

Chinese celebrities, Zhu Dan and Zhu Yawen, scientists and experts, and important representative of the key players in the industry attended the ceremony, calling for all communities of the society to Salute to Breast Milk and support breastfeeding mothers.

Our team was in charge of the whole project including event design and execution, content curation, media management and celebrity management. Closely working with various departments from the client side, ‘Salute to Breast Milk’ project was widely discussed via media and social platforms. 45 media outlets presented at the event, and another 125+ media outlets covered the event. More than 550 media clippings were collected within one week after the event. 20 million impressions and RMB 15 million PR value were generated. In addition, 2 live stream MCs were invited to attend the event, which generated 14 million live viewership of the event and 1.2 million times of interactions with the MCs during the live streaming sessions.

Responsibilities：Event organisation, design and execution; content curation; media management; celebrity management