The buzz is out there – after the launch event, Wyeth Nutrition’s upcoming novel ILLUMA Human Affinity™ Organic Formula has been sweeping top stories on websites, TV, social media, news apps etc. The success in press is achieved by a close collaboration between TMG and Wyeth Nutrition who ran through the various stages from event concept development to execution items such as scriptwriting for all guests. In order to properly introduce the concept of Organic Formula to participants including both distributors and journalists at the event, we invited experts in organic farming and baby nutrition to elaborate on the benefits of Organic Formula and how to provide the best nutrients to new born babies. As brand ambassador for Organic Formula, Hannah Quinlivan showed up at the event representing new moms, and shared her experience as mother of two and how she chose Formula for her kids. Her appearance created an immediate momentum after the launch.On behalf of Wyeth Nutrition, TMG invited 40 media to the event while leveraging influencers from all around China to share the story with their fans. On the green summer lawn of Shanghai Ruijin Intercontinental Hotel, everyone had a great time.
Shanghai Comic Con – the annual celebration of pop culture at China’s most vibrant city. First conceived in 2015, Shanghai Comic Con is steadily building up a community, creating momentums for those who share the passion for comics, toys and in general, cool stuff. It is an open platform, for the creators of pop culture, as well as the fans whose world shaped and enriched by it. At Shanghai Comic Con 2016, apart from promoting the show in general, we also helped HBO set up a show booth where the actual throne from HBO’s hit series Game of Thrones became a hot prop where fans queued up to get a feeling of being the King /Queen of the seven kingdoms. Apart from Game of Thrones, other HBO titles including Westworld, the refreshing new show picking up the hot topic on AI was also apart of HBO’s presentation to China. Celebrity guests at SHCC included Amy Acker from Persons of Interest, and Billy Boyd who played Pippin in the Lord of the Ring and the Hobbits trilogies. This year, ReedPOP, organiser of Shanghai Comic Con is bringing the event to a bigger and brighter venue, welcoming more fans to join the … More